You don't have to be pushy, using adware and popups, with a weblog or a forum you can inform and communicate with your customers, all while driving search engine traffic to your site. How? Words!
A large part of a successful web presence is the ability to inform your customers
using your organization's expertise. 
A
blog is one way to present what you know to site visitors. And a blog has
the great advantage of easy updating. Because anyone on your staff with a
browser can logon to update your blog, it's easy for the blog to stay up to
date and grow quickly.
Your organization might also benefit from an online forum to facilitate communication with customers or members of a specialized group. Awesomely Active can incorporate an online forum into your site to help your organization share important information with either a select group of customers or the World Wide Web.
